The combination of everyday functionalism, environmental concern and clean, pleasant lines is the principal hallmark of Scandinavian design – and that of ASKO. The fundamental idea is that carefully designed products should improve people’s quality of life. To distinguish ourselves in a market of cluttered, complex and voluptuous designs, we aim for a soft, humanistic minimalism based on the principle of quiet being the new loud. The key elements of Scandinavian design – understated elegance, high-quality craftsmanship and natural materials – are reflected in ASKO’s design language.